Showcase Saturday: The Onward Tee & A New Era for SCC
- John
- Feb 8
- 4 min read
A New Direction for Sunset Chess Club
Welcome to the first edition of Showcase Saturday! This marks the beginning of a new, more focused direction for the Sunset Chess Club. As we evolve, so does our brand, and today, we’re making a bold move toward streamlining our vision—putting chess fashion and exciting chess content at the forefront. Celebrating your past is an important step in better gauging how far you've come.
For those who have been with us, you know that our Saturday blog used to cover home decor. However, as SCC continues to grow, we’ve realized the need to refine our focus. Chess fashion is more than just apparel—it’s a movement, an identity, and a form of artistic expression. With Showcase Saturday, we’re dedicating this space to celebrating existing creations, milestones, and the unique style that sets Sunset Chess Club apart. This isn’t just a rebranding—it’s a declaration of where we’re headed.
Our New Focus: Chess Fashion & Content
From now on, our brand will be centered solely on chess fashion and chess content. For those of you who enjoyed the home decor aspect, these items will still be available for purchase for a limited time, but our primary focus is now on wearable chess culture and community engagement.
Introducing the Onward Tee
Today, we introduce the Onward Tee, a representation of movement, ambition, and the spirit of the Sunset Chess Club.
As we analyze our brand, we realized that a small description doesn’t do justice to the creative process behind our designs. We spend hours crafting each piece, and we want to share the stories behind them—how the ideas were born, how they evolved, and the meaning behind every element we choose.
The Onward Tee embodies the philosophy of constant progress, no matter how small.
Minimalist Front: The front features the simple yet powerful word "ONWARD," reminding wearers to keep pushing forward.
Striking Back Graphic: The back design captures the essence of a sunset, symbolizing both reflection and the promise of a new beginning. Every line, color, and detail was carefully selected to create a piece that isn’t just apparel but a statement.
This is just the start of a new chapter for Showcase Saturday, where we take you behind the scenes of our designs, sharing the depth, meaning, and inspiration that fuels Sunset Chess Club.
The Onward Tee: Symbolizing Movement & Progress
There’s no better way to kick off Showcase Saturday than with the Onward Tee—a piece that perfectly embodies our new direction. The word Onward isn’t just a slogan; it’s a mindset. Whether on the chessboard or in life, every move you make shapes your journey forward. This tee represents resilience, ambition, and the pursuit of something greater.
Design Breakdown:
Minimalist Front: The front of the tee keeps it simple and direct with the word Onward, printed in a bold yet refined font. It’s a reminder to always look ahead, make your next move with confidence, and never dwell on past mistakes—just like in chess.
Striking Back Graphic: The back design showcases a breathtaking sunset framed within an hourglass-inspired shape, symbolizing the passage of time and the importance of making each moment count. The words Sunset Chess sit prominently in the middle, reinforcing the SCC identity.
Color & Style: The deep black fabric allows the golden hues of the sunset to pop, creating a visual representation of light emerging from darkness—akin to finding the right move in a difficult position.
More Than a Shirt—A Statement
The Onward Tee is more than just a piece of clothing; it’s an embodiment of growth, movement, and unwavering focus. In chess, players must constantly adapt, recalibrate, and push forward—this same principle applies to SCC as a brand and a community.
As we move away from home decor and fully commit to chess-inspired fashion, you’ll see even more apparel that tells a story, connects with the culture, and resonates with players and enthusiasts alike. Our collections will continue to evolve, blending strategy with style, and making sure that SCC remains at the cutting edge of chess fashion.
What’s Next for Showcase Saturday?
Going Forward and Reflecting On the Past, Showcase Saturday will be the home for:
Community Spotlights – Featuring customers and creators who rock SCC apparel.
Design Deep Dives – Breaking down the inspiration and creative process behind our pieces.
Milestone Celebrations – Looking back at key moments in SCC’s journey.
Chess Culture & Art – Highlighting our unique chess-inspired works and fan favorites.
Join the Movement
The Onward Tee is now available in long and short sleeve t-shirts and also in our two hoodie variations and even as a sweater, and this is just the beginning. We’re moving forward with purpose, creativity, and a renewed dedication to making chess fashion a statement.
Are you ready to go Onward with us?
Let us know what you think about the tee and the new Showcase Saturday in the comments or on social media. Your support fuels the SCC vision, and we’re excited to take this journey together.
- The Sunset Chess Club Team
Comments